The inaugural Well B Festival, a first-of-its-kind celebration of sport, fitness, health and wellness, today announces new dates and a landmark venue upgrade, as the festival evolves in response to unprecedented demand and momentum across the region.
Well B Festival will now take place from April 3–5 at the iconic Meydan Racecourse, one of Dubai's most prestigious and expansive venues, internationally renowned as the home of the Dubai World Cup. The move marks a significant step forward for the festival, unlocking the scale, flexibility and creative freedom required to deliver an even more ambitious and immersive experience than first imagined.
Key Highlights
- Venue upgrade – Well B Festival moves to the iconic Meydan Racecourse, enabling a significantly larger and more ambitious launch edition
- New dates confirmed – The inaugural festival will now take place from April 3–5, 2026
- Bigger experience – Expanded programming, new features and enhanced activations across fitness, sport, wellness, food and entertainment
- Demand-led growth – Overwhelming support from Dubai's fitness, health and wellness communities drove the scale-up
Originally scheduled to take place earlier in the year, the decision to move dates was driven by venue permitting timelines alongside extraordinary interest from brands, partners, communities and participants across the fitness, sport, health and wellness sectors. Rather than compromise the vision, the Well B team chose to elevate it.
A Festival Like No Other
Set across the vast grounds of Meydan Racecourse, Well B Festival will bring together bootcamps, fitness challenges, competitive sports, immersive wellness zones, expert-led talks and workshops, future-of-health showcases and vibrant food offerings featuring many of the UAE's leading health-focused brands. A top-tier music and entertainment programme will run throughout, transforming the festival into a true day-to-night celebration.
The expanded venue also allows for new features, enhanced activations and a more dynamic festival flow, creating space for all fitness levels, abilities and interests. From those taking their very first fitness class, to elite athletes, corporate teams and wellness enthusiasts, Well B Festival is designed to be genuinely inclusive.
Since its announcement in November, Well B Festival has received overwhelming support from Dubai's fitness, sport, health and wellness communities, as well as significant international interest. This groundswell of enthusiasm has reinforced the festival's founding belief that Dubai is ready for a new kind of event, one that reflects the city's evolving lifestyle landscape and its growing focus on longevity, wellbeing and community-led experiences.
"The response to Well B Festival has exceeded anything we could have hoped for. The demand from partners, athletes, coaches, brands and the wider community made it clear that this needed more space, more time and more ambition. Moving to Meydan Racecourse and shifting to April allows us to fully realise the vision, not just a festival, but a movement that brings people together around better living. This is about energy, connection, challenge and discovery, all delivered in a fun, festival atmosphere. We truly believe this is going to be something special for Dubai and beyond." — Jamie Cormack, Co-Founder of Well B Festival
The Spirit of the Bee
Built around the ethos of the bee – community over ego, buzz over burnout, sweat over stress – Well B Festival unites movement, mindfulness and music in one powerful collective experience. It is an invitation to try something new, challenge yourself, learn from the best, connect with like-minded people and explore every pillar of health and longevity in a way that feels accessible, uplifting and exciting.
All previously announced core elements of the festival remain firmly in place, now enhanced by the scale and possibilities of the new venue.
Pre-sale registration is now open at wellbfestival.com, with early registrants receiving up to 50 percent off full-price single-day tickets.