Press Release

Hive Rocks: AED 50,000 Prize Pool Hybrid Fitness Race Announced at Well B Festival

No Hiding. No Shortcuts. Just Engine.

Dubai, UAE
Hive Rocks competition at Well B Festival - athlete performing barbell deadlift

The hive is about to shake. As part of Well B Festival at Meydan Racecourse, Hive Rocks will bring raw power, relentless endurance and uncompromising grit to the festival floor in a format built to break limits and crown champions.

This is not a class. This is not a casual workout. This is a war of will. And there is an AED 50,000 prize pool waiting at the finish line.

The Format: No Hiding. No Shortcuts. Just Engine.

Hive Rocks is a brutal, high-intensity race format designed for individuals and doubles who believe they can handle anything thrown at them. Athletes will take on a relentless sequence of:

  • 500m weighted med ball runs
  • 70 x 180-degree burpee ball slams
  • 70 calorie Concept2 Bike Erg
  • 70 controlled deadlifts
  • 70 plate carry alternating lunges
  • Dual kettlebell shoulder to overhead
  • 70m plate pinch carry
  • 50m all-out sprint to finish

Every 500m run is completed carrying a med ball. Every rep must meet strict movement standards. There are no half reps. No dropped bars. No lazy lockouts. No cutting corners. From chest-to-floor burpees with full overhead daylight slams, to deadlifts that must return under control, to plate pinch carries where you cannot use the centre hole, this event rewards discipline as much as power.

For doubles, teamwork becomes tactical warfare. Shared equipment. Alternating efforts. Strict handovers. If one breaks, both pay the price. This is engineered suffering. Structured chaos. Pure competitive theatre.

Built for Endurance Warriors

Hive Rocks is designed for:

  • Hybrid athletes
  • Cross-training fanatics
  • Run club grinders
  • Strength athletes with engines
  • Competitive fitness racers
  • Gym communities ready to represent

Whether you enter solo or as a pair, you will earn every metre. The crowd will be watching. The clock will not stop. Your name will be called. And when you cross that final 50m sprint, you will know exactly what you are made of.

AED 50,000 Prize Pool

This is not just about bragging rights. With an AED 50,000 prize pool, Hive Rocks immediately becomes one of the most exciting fitness competition formats in the UAE calendar. Podium finishers will not just leave with medals. They leave with money, status and a story that lives far beyond race day.

Part of Something Bigger

Hive Rocks sits inside Well B Festival, a two-day celebration of fitness, combat sport, recovery, education and music. While some come for sunrise yoga or breathwork, others will gather at the Hive Rocks arena to witness pure output.

The roar of the crowd. The slap of plates hitting the ground. The sound of breath under pressure. This is where the hive turns feral.

Calling All Fitness Fanatics

Entries are now open. If you think you have the engine, the strength and the composure to handle repeated weighted runs, 70-rep stations and unforgiving standards, this is your call.

Enter as an individual. Enter as a double. Enter to represent your gym. Enter to prove something to yourself. The line will be drawn. The weights will be set. The hive will be watching. Do you rock… or do you get rocked?

Hive Rocks participation is available as an AED 250 add-on to a Saturday Day Ticket. Tickets for the competition and festival access can be purchased via Virgin Megastore Tickets.

Get Your Tickets

ENDS

About Well B Festival

Created in 2025, the Well B Festival is a next-generation celebration of health, sport, and wellness that merges movement, music, and mindful living into one transformational weekend. Rooted in the bee's collective spirit, Well B Festival is designed to inspire a global community to live with purpose, vitality, and joy.

Share this article

Join The Swarm

Be the first to receive news, exclusive offers, and early access to tickets.

Get Tickets