Something Is Stirring.
This is not another fitness event. This is not a wellness retreat. And it is definitely not business as usual.
Well B Festival has officially released Early Bee tickets, marking the first public step towards what promises to be one of the most ambitious, immersive and talked-about lifestyle festivals Dubai has ever seen.
Taking place on Saturday 4th and Sunday 5th April, Well B Festival is fitness, wellness, health and sport reimagined and rebuilt inside a high-energy, festival-scale environment where movement, mindfulness, learning, recovery, food and play collide.
Each day begins early, intentionally so. Festival doors open at 6.30am, welcoming attendees into the hive for sunrise sessions at the Main Stage, where yoga, breathwork and gentle movement set the tone for the day ahead. From there, the energy builds steadily, layer by layer, hour by hour, as the site fills, the music rises and the festival shifts gears.
Built around the spirit of the bee, community-driven, energetic and always moving, Well B Festival is designed to flow. There is no single path, no fixed way to experience it. Instead, the festival unfolds through a series of interconnected zones, experiences and moments, each one offering a different way to engage with your body, your mind and the people around you.
What To Expect
Across two packed days, festival-goers can expect a constantly evolving programme featuring:
- High-energy fitness sessions and bootcamps running continuously across the site
- Functional training, conditioning and movement experiences for all levels
- Yoga, breathwork and mindfulness woven seamlessly into the festival rhythm
- Wellness, recovery and regeneration spaces designed to help you reset and recharge
- Health, longevity and lifestyle talks that challenge traditional ideas of wellbeing
- Competitive and participatory moments for those who like to test themselves
- Curated lifestyle, food and retail areas offering fuel, flavour and discovery
- Music, atmosphere and a festival energy that builds from sunrise to sunset
Well B Festival is intentionally inclusive. It is built for beginners and athletes, for wellness seekers and adrenaline lovers, for families, friends and communities. You do not need to fit a mould to belong here.
The festival is also proudly family-friendly, with children under 12 attending free with an accompanying adult, and all under 16s required to attend with an adult.
"From the very beginning, Well B was about rethinking what a fitness and wellness event could feel like. We didn't want something static or intimidating. We wanted energy, flow, surprise and community. Opening the doors at sunrise and building the buzz all day captures that perfectly. This is about meeting people where they are and inviting them into something exciting." — Jamie Cormack, Co-Founder of Well B Festival
"Well B Festival is designed to move with you. You can go hard, slow things down, learn, recover and then jump back in again. It is not about ticking boxes, it is about creating moments. Early Bee tickets are for the people who get that instinctively and want to be part of it from the very start." — Toby Harris, Co-Founder of Well B Festival
Early Bee Tickets
Early Bee tickets offer the lowest price point available and are strictly limited in number. Once the Early Bee allocation sells out, prices will increase and the wider public sale will begin.
Early Bee tickets are available on Friday 6th February.
Move early. Secure the best price. And prepare to feel the energy.
ENDS